marketing to children

fat slobs with great teeth

Choosygirl came home from school yesterday with a notice indicating that a "mobile dentist" will be visiting the school next week. The dentist will be there to screen for cavities and seal molars. They even have a portable x-ray machine. On paper, this sounds like a great idea. I'm sure that a number of parents will fill out the form and have their children see the dentist. Hopefully this "dentist on wheels" has the same experience and credentials as his office-based counterparts.  read more »

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eat mor chikin

The Chick-Fil-A restaurant chain came up with an ingenious product marketing campaign for their tasty chicken sandwiches - an image of a cow holding up a hand-painted sign that reads, "Eat Mor Chikin". Instead of having chickens (whose flesh you are consuming) advertise themselves as food, you get a cow promoting the chicken as food, so as not to become burger fodder himself. Finally, we have a restaurant chain that understands the internal conflict behind selecting a cartoon animal mascot to represent the same animal product being eaten.  read more »

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